Amazon Fire-TV

Attract Loop

Colour, Contrast & Clarity

Working with PARTNER INC. we created eye-catching CG sequences to attract shoppers from the moment they entered TV showrooms and stores. It needed to showcase the Fire TV’s technical capabilities for delivering color, clarity, and contrast.

To achieve this we designed and animated a dynamic immersive world using vibrant colors in tandem with tantalizing camera movement to attract and entice. The film narrative was based around the natural world to evoke feelings of surprise, wonder, and awe.  Micro-to-macro perspectives and frequent unexpected transformations made the content consistently engaging and enjoyable to watch, capturing the picture quality of the TV.