Partnering with our friends at Lynxeye on their creation of a future-proof brand experience for Sandvik a global, high-tech engineering group.

Our first creative challenge was to create an unclassified yet identifiable Formula E car to embody the brand. We achieved this using dynamic shapes and intricate details, nuanced lighting and camera angles along with careful placement of branding features.

On delivery the project was extended and we were trusted to produce symbolic imagery for the conglomerate in the form of flags and a subsequent product placement film.

Agency - Lynxeye
CG & Motion - Fluent Studio