CGTN- Crystal Rocks

We were invited to design and develop visual concepts for one of China’s national broadcasters – CGTN Documentary.

Working with JL Design, we explored various textures, lighting, and refraction with droplets forming into beautiful shards of rocks, capturing the brilliance of the newly formed crystals set within a deep cave. Resolving to the theme ‘See the changes’ as part of a series of idents in the channel’s rebrand.

China-Global-Television-Network-crystals
China-Global-Television-Network-crystals
CGTN-crystals-Fluent-design
CGTN-cave-water-droplet
CGTN-Crystals
CGTN_Cave-water-droplet
CGTN-liquid-design
CGTN-idents-rock
rebrand-cave-water-droplet
CGTN-rebrand-cave-water
CGTN-rebrand-water-droplets
CGTN-television-rebrand-design