Prime Video

Brand Design Explorations

As part of its brand refresh, Prime Video invited us to partake in an R&D project, to reimagine its visual identity.
With an audience of over 200 million, its trademark smile is one of the most instantly recognisable logos.
Inspired by organic textures and universal elements we expressed the logo as different concepts including water, smoke, particles, sonic waves, smoke, and galaxies. Using close-up camera angles and depth of field we reveal the iconic smile curve hidden within the formations.​​​​​​

Client: Prime Video
Production: Fluent Studio
Creative Direction: Remy Williams
CG Artists: Nejc Polovsak aka TwistedPoly, Derya Ozturk-Prehn aka Yader, Simeon Jeffrey, Bora Hwang, Gabor Ekes