MB&F - HM8 MARK 2

AUTOMOTIVE FUTURISTIC

MACHINE

MB&F, Maximilian Büsser & Friends, a Swiss luxury watch and clock manufacturer turn traditional watchmaking of the highest craftsmanship into futuristic, fiercely unconventional timekeeping machines.

The HM8 Mark 2 is their most technologically evolved model to date; an automobile inspired  creation instantly recognizable by its speedometer-style display on the side of the case.

For the launch Fluent was invited to generate captivating content to convey its high quality, visually striking materials, along with its unique design elements, and functionality.

We designed an immersive futuristic and fantasy world inspired by luxurious, organic and durable materials with the automotive aesthetics of the HM8 Mark 2.

Agency: YKONE
Design & Motion: Fluent Studio
Client: MB&F